Privacy Policy

Last updated: April 2026

Flip It is a thought-reframing and self-reflection app. We built it with privacy as a default — most of your data never leaves your device. This policy explains exactly what we collect, why, and who handles it.

What we collect

Flip It collects the minimum data necessary to function:

• Thoughts you enter — sent to our API to generate an insight and a suggested action. They are not stored on our servers after the response is returned.
• Mood ratings (before and after a flip) — stored locally on your device only.
• Context tags (e.g. Work, Health, Relationships) — stored locally on your device only.
• Journal notes — any notes you add to a flip are stored locally on your device only.
• Protective factors — what you logged as helpful after a high mood lift. Stored locally on your device only.
• Flip history — your full history of thoughts, insights, actions, and mood scores, stored locally using CoreData. We do not have access to this data.
• Purchase & subscription status — managed by RevenueCat to verify your Pro subscription. A RevenueCat user ID is generated on first launch and linked to your subscription. See RevenueCat's privacy policy.
• Anonymous crash and usage data — basic diagnostics via Apple's standard frameworks, used only to fix bugs and crashes.

Pattern recognition Pro

If you are a Pro subscriber, Flip It can analyse your flip history to surface recurring thought patterns. To do this, a summary of your recent thoughts (up to 40, truncated to 120 characters each) and associated mood scores are sent to our API. This data is used only to generate the pattern response and is not stored on our servers.

What we do not collect

• We do not collect your name, email address, or any personally identifiable information.
• We do not sell your data to third parties.
• We do not use your thoughts, mood data, or journal notes for advertising or profiling.
• We do not share your data with anyone except the sub-processors listed below, and only to the extent necessary to operate the service.

Sub-processors

• AI language model provider — your thought (and, for pattern analysis, a recent thought summary) is processed by an AI model to generate a reframe, insight, and action. Data is not stored or used to train models beyond what is required by the provider's standard usage policy.
• RevenueCat — manages in-app purchase verification and subscription status. Their privacy policy.
• Cloudflare Workers — our API runs on Cloudflare's edge infrastructure. Requests are processed transiently and not logged with personal identifiers. Their privacy policy.
• Apple — App Store, StoreKit, and optional crash reporting via Xcode Organiser.

Data storage & retention

All personal data — flip history, mood scores, context tags, journal notes, and settings — is stored locally on your device using CoreData. It is not backed up to any server we control.

Your free flip count is stored in your device's secure Keychain to prevent abuse. This persists across reinstalls but is tied only to your device — we cannot read it.

If you delete the app, all locally stored data is permanently removed from your device.

Your garden & tokens

The garden feature generates visual tokens from your flip history entirely on-device. No data is sent to our servers to build or display your garden.

Children's privacy

Flip It is rated 12+ and is not directed at children under 13. We do not knowingly collect data from children under 13. If you believe a child under 13 has used the app, please contact us so we can assist.

Mental health disclaimer

Changes to this policy

We may update this policy as the app evolves. The latest version will always be available at this URL. Material changes will be noted in the app's release notes. Continued use of the app after changes constitutes acceptance of the updated policy.

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